Hey there, hair friends! 🤘
Let’s debunk a myth that’s been weaving its way through the beauty industry’s grapevine: To have a brand as an independent, you must divulge every nook and cranny of your personal life. Spoiler alert – that’s not the truth!
1. What Branding Truly Embodies
Branding, at its core, is about crafting a distinct identity – an essence that sets The Rad Stylist apart from the other dozen others on the block. It revolves around resonating with your clientele and ensuring your values and talents shine through.
Now, this doesn’t necessarily translate to showcasing your morning yoga routine or the smoothie you whipped up (unless you’ve discovered a hair-nourishing smoothie, then spill!). Branding zooms in on the values, the craftsmanship, and the unique offerings you bring to the table. Think of it as a lens: You decide what to focus on and how clear or blurred the background (read: personal life) should be.
2. Distinguishing Personal from Professional
Your business account narrates your brand’s journey, not your daily life’s chronicles. It’s entirely acceptable to toss in tidbits of personal anecdotes occasionally – it adds a dash of personality. However, if your adorable pup’s latest mischief doesn’t resonate with your brand’s narrative, maybe it’s apt for your private circle. The mantra? Be relatable without feeling obligated to peel back every layer.
3. The Art of Drawing Boundaries
Setting boundaries isn’t just strategic; it’s a nod to self-care. Constantly being in the limelight can be mentally taxing. Being transparent about how you run your salon or your unique approach to hairstyling is different from broadcasting personal matters. Authenticity doesn’t mean zero filters; it means showcasing the genuine you that aligns with your brand.
4. Quality Over Frequency
There’s no unwritten rule that mandates daily posts. Instead, pivot towards creating content that adds value and strengthens your brand voice. Highlight transformational hair stories, delve deep into specific styling techniques, or maybe share a sneak-peek into the latest salon decor. Prioritize impactful content over incessant posting. Consistency can be showing up on socials once a week, twice a month, or something entirely different as long as your stick to it! Being consistent has to work for you, not be a whole separate job.
5. Your Ideal Clients Understand
The cherry on top? Your target audience – those lovely folks you’re trying to enthrall with your branding – will understand. They’re knocking on your door for the incredible hair journey you offer and the ambiance of your salon, not to delve into your personal diaries. A robust, consistent, and value-driven brand presence will magnetize them. Trust me, I’ve done it and I continue to get new client requests by showing up authentically.
Parting Words 💬
Branding is much like doing hair – it’s nuanced, dynamic, and ever-evolving. And just as every hairstyle doesn’t fit all, there’s no one-size-fits-all approach to branding. Being genuine doesn’t equate to oversharing. It’s about spotlighting what truly matters, aligning with your brand’s ethos, and sprinkling in your unique magic.